The philosophy behind the project regarding the Farmacia Dell’Orso (60 m² sales area and another 60 m² at the back of the pharmacy) centers on the search for simplicity and harmony in the furnishings while maximizing shelf space on the walls. The result is an ambience full of light in which the products on display become the protagonists.
Upon entering the pharmacy, clients have the feeling of being in a living room that was “made to measure just for you…” Luminous graphics in harmonious colors have been mounted above the display area, a feminine touch Dr. Maria Rita Giannoni offers her clients.
The structural restrictions of the placement of internal walls, which are presently being designed, were transformed into operative opportunities: signs to help identify the products; sales counters embracing the display area like an amphitheater; charming, low-energy lighting fixtures.
The temptation is strong to take the doctor’s place… and enjoy the lovely view looking toward the entrance: every detail is highlighted by the light flooding the walls, the furnishings and the false ceiling. Clients entering the pharmacy are immediately welcomed by a warm smile.
