The project, covering a surface of around 180 square meters, was born of the direct collaboration between Bottigelli and the owner of the pharmacy.

The interior of the space is large and fluid, based on the formal furnishings that follow four “loops” along the ceiling.

For the organization of the interior space the design philosophy consisted of a plan that serves to highlight the various exhibition areas: natural products, hygiene, childcare, dermocosmetics, dietetics and OTC.

A coming together of different styles, colors and materials using the tools of visual communication to give greater emphasis to the various sectors.

The dermocosmetic sector contains vertical elements made of opaline methacrylate that are used to contain back-lit images which enhance the exposure of major product areas.

Each zone, with its large expository surfaces, is optimized for the display of products as a result of professional guidance in the placing of items.

The arrangement of desks in a semicircle is emphasized by the general lowering of the ceiling and is accentuated by semi-transparent display elements. 


OWNERS

Dr. PIETRO MOSCHITTA, Dr. ANNA MOSCHITTA

LOCATION

90036 Misilmeri (PA)
Corso Vittorio Emanuele, n.331